What We Look For in a Founder

At pre-seed, there is rarely much data. The product may be a prototype, the revenue may be zero, and the market may be a conviction rather than a chart. So we spend most of our time on the one thing that is already real: the founder.

Three things we pay attention to

• Insight. Does the founder understand the problem in a way others have missed, usually because they have lived it?
• Momentum. Not vanity metrics, but evidence that this person makes things happen with whatever they have.
• Coachability. The willingness to be challenged, change their mind, and ask for help, which is harder than it sounds.

What we offer in return is capital that arrives early, a venture studio and resource hub, and a community of founders who have been exactly where you are. We are the first seed fund in Europe investing only in Black founders, led by Black investors, and our five-year vision is to back 30 Black-led startups from the Black Seed programme by 2026.

If you are building something that should exist, we want to hear about it. Tell us what you are building.